2 Min. Tech Tip – How To Max Out Craig’s List Ads for Internet Leads

CLICK HERE to watch Jessica Fox’s 2 Minute Tech Tip: How To Max Out Craig’s List Ads for Internet Leads

Step One: Create a Craig’s List Account. Read the instructions provided at www.craigslist.com

Step Two: Write an interesting ad that does not include property address, too many photos or too much detail. You want the consumer to have to visit your hyper link which offers all the photos, property tour and details of the property. If you give them all the details up front, there is no reason for them to look further. You want them to visit the back office of your website, start surfing and capture them as a lead. The ad should have hyperlinks driving traffic to your mlsfinder.com. Once you build the specific links you want to use, you need to shorten them using bit.ly

Example of a bad ad:

123 Main Street, Madison

This 3 bedroom, 2 bath home is situated in Swan Creek Neighborhood in Fitchburg. This 3,000 square foot open concept home features a master suite, media room, formal dining, open concept kitchen to living room and generous sized bedrooms.

 

Example of a good ad:

Ideal For Those Who Entertain!

For anyone who loves to entertain, this is the perfect house. Features include parade home inspired media room and wet bar, billiards room, large spacious open concept feel throughout. This large home offers three bedrooms and multiple baths. To view this home call Joe Schmoe at 608-000-0000 or visit www.bit.ly.co for a full property tour.

If this home isn’t exactly what you are looking for, feel free to visit my website to search all real estate currently for sale at www.joeschmoerealtor.com

Looking for a foreclosure or short sale to buy? Visit www.bit.lyshorsales.com for a full list.

(In this example, the links are moot… however, you should get the point!)

 

Step Three: Repost every other day. Consider having multiple ads (different of course) for each property so you can repost more regularly.

 

If this sounds great, but you don’t have the time to do this – call Jessica Fox and she can connect you with Virtual Assistants that post for $10 and repost for $5.

Jessica Fox – jessicafox@kw.com

Keller Williams Realty

608-662-9626

 

 

The Importance of “The Office”

As the Manager / CEO of Keller Williams Realty, I am well aware of the challenges Madison area real estate agents face. The current economic uncertainties, challenging real estate transactions and unique issues that agents are facing are enough to pollute an Agent’s mindset. And because of that, it is critical that real estate agents surround themselves with good.

I am proud to say that the Keller Williams Madison West office is one of the best places on earth for a real estate agent to prosper. And it starts with our office culture. It is a real relief to be surrounded by fellow agents that help, support and genuinely like you! It is rewarding to watch my Agents “walk the walk”. They are constantly providing support and advice to one another; not with the intention to ‘get something for it’. By giving to each other, they get so much. The camaraderie that exists in our office cannot be bought. It exists simply because our culture and standards support it.

My staff live by the same philosophy of giving. The staff works for the Agents, the Agents don’t work for company. This is a novel concept that few real estate firms believe in. I think that is a real shame because the Agents are my customers!

We offer our Agents what they need to thrive in this real estate market. Beyond environment, we offer relevant and timely training. Supported by www.KellerWilliamsUniversity.com and our 24/7 Online University www.KWConnect.com, we can provide an agent what they need in a ‘ just in time’ learning format. We also offer a minimum of 6 trainings per week which cover transactional issues, contracts, best practices, short sales, clever lead generation ideas and technology support & training. As a trainer and eternal student I don’t believe in “death by training” but rather “learning for earnings sake”.

Lastly, we have a lot of FUN. Today is our 4^th Annual Chili Cook Off & Halloween Costume Party. This tradition has many great photos to tell the story of the fun we have and will continue to have. I may not truly be Wonder Woman, but I promise all of my Keller Williams Madison West Agents that I will do all in my power to make the office a place they can come to… to get whatever they need to prosper!

-Jessica Fox, CEO Keller Williams Madison West

Our New Agents Are 15X More Successful!

The results are in. Newly licensed Realtors that join Keller Williams Realty Madison West are 15X more successful! After tracking stats of all new licensees and their sales for the past year, we have proof that our training and coaching make all the difference. To schedule a confidential one-on-one business consultation with one of our coaches, contact Jessica Fox or Chariti Gent at Keller Williams Madison West. This business consultation is free and is certain to improve your results and bottom line.

We have also improved our scheduling software to be certain we are giving our new licensees all the time and support that they need.

To begin your scheduling, simply use the following steps (it’s really easy!):

1. Go to www.riseproductivitycoaching.com.
2. Click on “Check Availability”.
3. You will access www.timedriver.com, our automated scheduler.
4. Click “Check Availability”.
5. A dialog box “Select a Day and Time” will appear. Click on the date that you would like to schedule.
6. Click on your preferred time that’s available ON THAT DAY. If a time you prefer is not available on the day, you will need to choose a different day and time.
   
7. A dialog box “Provide Information” will appear. Fill in the fields and click NEXT.
8. A dialog box “Review and Submit Appointment Request” will appear. Click SUBMIT. You will receive email confirmation of your appointment within minutes.

 

 

My Request… from Jessica Fox

At Keller Williams Madison West Tuesday’s Team Meeting, Jessica Fox asked you to…

RE-ENGAGE your business

RE-EDUCATE where you have weaknesses

RE-EXCITE yourself with real estate

…so that your real estate business would provide you the RESULTS you need through first quarter 2010. You have survived while so many others have given up. You have come too far to quit or ease up now. Madison’s real estate market is at a tipping point. The opportunity for you to get your ‘unfair share’ of the sales and market is now here.

 

I wish I had the ability to give you the sense of urgency that I feel about your real estate business. You cannot afford to wait any longer and you will likely never get an opportunity like this again. Because of that, I am providing you several ideas for you to implement. I would like you to commit to one in every category. I am here to help you. If you need support, training or want some coaching – please call on me.

 

RE-ENGAGE your business

1. Connect with your sphere. Preferably through a phone call, event or face-to-face visit. If you can’t do that, email, facebook or blog them at a very minimum. Reconnect and share update on the real estate market. I regularly am sending useful talking or sharing points via the Daily Email. If you need content, ask and you shall receive.
   
2. Add everyone in your database to your facebook so that you can re-connect and keep up to speed with their lives. I used the free Microsoft outlook add-on called www.xobni.com Whenever I get an email from someone, I know if I have them on facebook and linked in. If they aren’t, I can add them on the spot.
   
3. Send wolfnet hyper links to your database of their neighborhood / area so they can track their local market. I teach this regularly and would be happy to add in more of these classes if the interest / need exists.
   
4. Do a complimentary CMA for your top supporters as a courtesy so they are aware how this real estate market has impacted them. And don’t forget to ask them to support you. You can use your Tool Kit CMA to do this quickly with a personally branded look and feel.
   
5. Plan a party and invite everyone in your sphere. Let them know you are still in real estate and thankful of any leads.
   
6. …I have a ton more ideas so if you are ‘stuck’, call me. 608-662-9626.
   

 

RE-EDUCATE where you have weaknesses

 

1. Do you have strong sales / consulting skills? We are bringing the Language of Sales and offering coaching for anyone that needs to work on this.
   
2. Are you great at converting today’s buyers, internet leads, open house guests, etc? I think it is time to work on conversion skills and follow up plans so that you don’t waste the leads you have coming in.
   
3. Speaking of leads… are you getting any from the internet? If you don’t have an online lead generation plan, you are missing opportunity!
   
4. Do the words Short Sales, Foreclosures, BPO, REP, RLO make your eyes cross? Take classes on any niche that you want to understand. Classes are offered in classroom and online at http://www.kwconnect.com We have several offerings coming to you in the last quarter to bring you up to speed on the market of the moment.
   
5. Do you know what lenders limitations are? Know so you can make your next transaction easier. We cover mortgage and title in every one of our Tuesday team meetings. If you would prefer to sit down with a lender contact Kathy
   Jasper or Dave Grauwels to set up an appointment.
   
6. Keller Williams brings you the most cutting edge business tools. Do you know how to use them? Our classes are going to be longer so we can actually create a finished product per topic which include virtual tour, listing presentation w/ CMA, buyer tour book and much more.
   
7. I am creating 2 minute tech tips to save you time on the lil’ stuff. You can find these by visiting http://thrivingagent.wordpress.com I am taking requests!
   

 

RE-EXCITE yourself with real estate

1. It has been a difficult past two+ years. It’s time you fall in love with real estate again. Is there a niche or expertise you would like to master right now? Is there a business practice that you want to take on (blogging)?
   
2. What are your two favorite ways to develop business? Consider sitting down with Jessica Fox to brainstorm unique ways you could master those two things.
   
3. MUST ATTEND: HOW TO THRIVE IN THE TOUGHEST MARKET EVER on 10/22 from 9-1 at Candlewood Suites on Caddis Bend in Fitchburg. Darren has requested that ever agent attends this event.
   
4. SHOULD ATTEND: Waterstone Speaker: How to Build Your Best Year Ever on 10/15. RSVP is required.
   
5. Show up… The mojo at any of the trainings or events will get you going. This month there are over 20 trainings offered, a social, a Halloween costume party and chili cook off. To name a few of the things going on. Park your butt in a cube, desk or mobile space and get inspired by those around you.
   
6. I also made the request at the team meeting that you bring me some FUN! J
   

 

I care about you and your business. So, will you say YES to my request? Your commitments can be made in the comment section. I am sure they will inspire others so share what you are committed to do. You deserve your unfair share and the time to get it is NOW!